After critiquing the observation documentaries, we looked at Campaign Films, and started to think about the causes on which we would like to base our own campaign films on in our groups.
the main aspects we had to consider were WHO the audience for our film would be, and WHERE it might be distributed, as each of these would affect the form and style as they'd affect the audience and how we need to reach them
I was paired with Matt, and we decided he would be producer, and I would be director, and we decided that the issue we would raise is Alcohol Awareness, and drinking excessively in students.
We started out by looking at similar ad campaigns and how they reach their audiences.
Our target audience was students aged 18 to 25, who regularly go out drinking as it is the social norm.
Our initial plans were to show the students drinking at a party with friends, and initially showing them as being popular and 'cool' people, then show the shocking reality in which they are drunken messes, being mocked and taken advantage of.
This is similar to an existing alcohol awareness campaign, in which what a girl thinks is happening is shown simultaneously alongside what others are observing.
I am excited to start this project, as I feel that with planning we have gotten off to a good start, so as long as we keep organised we should have no problem making a successful campaign film.
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